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Vitality for companies in 2024

Updated: Jan 15

vitaliteit in jouw bedrijf

In a world of increasing absenteeism, job-hopping and sky-high expectations from employers, vitality is a concept that actually makes an impact. Indeed, a vital company is essential to the success of any business. 'Vitality for Business' still seems like a trend to some, but in 2024 it's going to play a bigger role than ever.

In this blog, we explain the importance of vitality offer insight into how HR managers can implement and increase vitality within their companies.

The Meaning of Vitality for companies

Vitality goes beyond the occasional crossfit bootcamp, talking to a psychologist or having fine colleagues. It's about understanding what your body, head and heart need. At its core, it's about feeling fine at work. Feeling supported and given the tools to be resilient, happy and energetic. 'Vitality for Business' is about recognizing that healthy employees are the backbone of a successful organization.

Vitality for Business: A Strategic Advantage

Within companies, focusing on vital people offers a significant strategic advantage. According to a Harvard Business Review article on employee wellness, investing in employee health leads to higher productivity and engagement.

A Deloitte study highlights that organizations with a strong focus on vitality see a +-25% reduction in absenteeism. Moreover, companies are on average 3x more profitable than those that do not invest in their people. The bottom line is that vitality impacts your triple bottom line, especially people and profit. And yet it's not a recurring topic at the boardroom table; that's crazy.

vitaliteit in bedrijven triple bottom line
Triple Bottom Line

Arianna Huffington, founder of The Huffington Post and author of "Thrive" states, "The way we work has to change. Vitality and wellness are not a luxury - they are essential to our business success."

Implementing vitality programs is not only a sign of being a good employer, but also contributes to the long-term success of the organization. The next section explores the impact that vitality programs can have on both employees and overall business success.

Implementing Vitality in Business Strategy

Successfully implementing vitality initiatives requires a thoughtful strategy. According to a Forbes study on corporate vitality, the most effective programs align well with the specific needs of employees. See below the steps for establishing vitality programs, including measuring success and engaging employees.

Step 1: Analyze the Current Situation.

The baseline measurement - start by assessing the current health and well-being of the people within your organization. This can be done through surveys, interviews, focus groups, or through data analysis of sick leave data. The goal is to get a clear picture of current employee vitality challenges and needs.

Here it is worth noting that a (semi-)annual employee satisfaction survey does not provide enough accurate data to properly understand the need. A baseline measurement is crucial to later determine the effects of your strategy and approach.

Step 2: Define Vitality Objectives.

Based on your research, establish clear, measurable goals for the vitality program. These goals can range from reducing absenteeism to improving overall employee satisfaction or increasing productivity. Of course, an important component in implementing vitality is in the strategic framework. Determine to what extent vitality should be prioritized within MT and management discussions.

Step 3: Develop a Vitality Program.

Develop a program tailored to the specific needs, pain points and goals of the organization. This may well amount to a mindfulness course here and there. That said, you want to look at a sustainable (long-term) approach. Consider shaping policies, robust metrics and a concrete Vitality roadmap.

Step 4: Integrate the Program into Company Culture

Successful implementations live within the organization. They are talked about, people are enthusiastic, and slowly but surely it becomes part of the culture. So too with vitality. To create an environment where employees feel it is alive, it must be supported by everyone. This includes thorough communication and training of management to make sure they can have the right conversations, retrieve the right information, and properly measure the progress of goals.

vitaliteit bij bedrijven happy

Step 5: Implement and Monitor

Implement the vitality program and monitor progress against set goals. This can be done through regular surveys, health statistics and feedback sessions. Use this data to adjust and improve the program as needed.

Step 6: Celebrate Successes and Continuous Improvement

Recognize and celebrate program successes to maintain employee engagement and motivation.

By following these steps, HR managers can create an effective vitality program that not only improves employee health and well-being, but also contributes to the success and sustainability of the organization.

Case Studies of Successful Vitality Programs

Google, you've probably heard of them, is known for their innovative approach to employee wellness. An interesting case study, shows us Google invests in a vitality culture, including flexible working hours and advice around diet, for example. Multiple initiatives have led to increased employee satisfaction and productivity. The results of this study show that it not only makes people happier, but is also good for the organization.


Vitality for Business is not just an investment in employee health; it is an investment in the future of your business. By focusing on the well-being of their teams, organizations can create a positive, productive and resilient work environment. This results in a win-win situation for both employees and the company.

Do you want to increase workplace vitality, but are unsure about where to start?

Then check out:

  1. Our Organization Quickscan, to see where you stand now around vitality.

  2. Schedule a meeting for free advice.

  3. Check our blog posts for more tips on vitality within companies in 2024.

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